WHat is transmedia?
Complex communication interaction based on multimedia, multimodal, multiplatform, intertextual human communication, in which each medium or platform has a distinct role to play in communicating the complete content. This interaction acquires meaning with each participating element by rebuilding the fragmented discourse.
Storytelling across platforms, immersive experiences, collective intelligence, as well as problem-solving.
The telling of a single story or experience across multiple platforms, mediums, and formats.
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